Privacy Policy
Last updated:
Built For Rank ("we," "us," or "our") operates the website builtforrank.com (the "Site"). This privacy policy explains how we collect, use, disclose, and protect your personal information when you visit our Site or use our services.
Information We Collect
Information You Provide
When you fill out a contact form, request a consultation, or subscribe to our newsletter, we collect the information you provide, which may include:
- Name
- Email address
- Phone number (if provided)
- Company name (if provided)
- Website URL (if provided)
- Project details and messages you send us
Information Collected Automatically
When you visit our Site, we automatically collect certain information through Google Analytics 4, including:
- Pages visited and time spent on each page
- Referring website or search engine
- Device type, browser, and operating system
- Approximate geographic location (city/region level)
- Interactions with site elements (button clicks, form submissions, scroll depth)
Google Analytics uses cookies and similar technologies. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
How We Use Your Information
We use the information we collect to:
- Respond to your inquiries and consultation requests
- Send you the newsletter you subscribed to
- Improve our website and services based on usage patterns
- Monitor site performance and fix technical issues
- Comply with legal obligations
We do not sell, rent, or trade your personal information to third parties. We never have and never will.
How We Share Your Information
We share your information only with the following service providers who help us operate our business:
- Microsoft Azure — Email delivery for form submissions (your message is sent to our inbox via Microsoft's email infrastructure)
- Google Analytics — Website usage analytics (anonymized data)
- Vercel — Website hosting and content delivery
These providers are bound by their own privacy policies and do not use your data for their own marketing purposes.
Data Retention
We retain contact form submissions and consultation requests for as long as necessary to provide our services and maintain our business records. Newsletter subscriptions remain active until you unsubscribe. Analytics data is retained according to Google Analytics' default retention settings.
Your Rights
All Users
You have the right to:
- Request access to the personal data we hold about you
- Request correction of inaccurate personal data
- Request deletion of your personal data
- Unsubscribe from our newsletter at any time
- Opt out of analytics tracking
California Residents (CCPA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect about you, the right to delete your personal information, and the right to opt out of the sale of personal information. We do not sell personal information.
European Residents (GDPR)
If you are located in the European Economic Area, you have rights under the General Data Protection Regulation including the right to access, rectify, erase, restrict processing, data portability, and object to processing. Our legal basis for processing your data is your consent (for forms and newsletter) and our legitimate interest (for analytics and site improvement).
Security
We protect your information using industry-standard security measures including SSL/TLS encryption on all pages, secure email transmission via Microsoft Azure, and environment variable-based secret management. No method of internet transmission is 100% secure, but we take reasonable steps to protect your data.
Children's Privacy
Our Site is not directed at children under 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us and we will promptly delete it.
Changes to This Policy
We may update this privacy policy from time to time. Changes will be posted on this page with an updated "Last updated" date. We encourage you to review this page periodically.
Contact Us
If you have questions about this privacy policy or want to exercise your data rights, contact us at:
Built For Rank
Email: hello@builtforrank.com