How We Build Websites That Rank
Our 6-step process turns keyword research into a live, ranking website in 1-2 weeks. Here's exactly how we do it.
Research & Discovery
Every project starts with understanding your business, your customers, and your competition. We don't skip this step — it's the foundation everything else is built on.
- Keyword research to identify what your customers are searching for
- Competitor analysis to find gaps and opportunities
- Review of your existing site (if applicable) for technical issues
- Goal alignment — what does success look like for your business?
Site Architecture & SEO Planning
We design your site structure around the keywords we identified. Every URL, every page title, every heading is planned to help you rank.
- URL structure mapped to target keywords
- Internal linking strategy between pages
- Content hierarchy with H1/H2/H3 structure for each page
- Schema markup plan for rich search results
- Sitemap and navigation architecture
Design & Development
We build with modern technology — Next.js, TypeScript, and Tailwind CSS. Your site is custom-coded, not dragged and dropped from a template builder.
- Mobile-first responsive design matching your brand
- Core Web Vitals optimized from the start (LCP < 2.5s, CLS < 0.1)
- Semantic HTML for accessibility and SEO
- Image optimization with automatic WebP/AVIF conversion
- Contact forms with spam protection and email notifications
Content & Launch
We write or refine your page content with SEO best practices, add structured data markup, and deploy to production with Vercel's global CDN.
- SEO-optimized title tags and meta descriptions
- Structured data (JSON-LD) for rich search results
- XML sitemap generation and robots.txt configuration
- Google Search Console and Analytics setup
- Sitemap submission and indexing requests
Quality Assurance
Before your site goes live, we run it through a comprehensive audit. We don't launch until every check passes.
- Lighthouse audit: Performance > 95, SEO > 95, Accessibility > 90
- Mobile responsiveness testing across devices
- Schema markup validation via Google Rich Results Test
- All links verified — no broken pages
- Security headers and SSL verification
- Form submission and email delivery testing
Ongoing Optimization
Launching is just the beginning. We monitor your rankings, update content, and continuously improve your site's performance.
- Monthly ranking reports from Google Search Console
- Content updates based on search performance data
- Core Web Vitals monitoring and fixes
- New content pages to expand your keyword footprint
- Technical SEO audits to catch and fix issues early
Ongoing Changes (The Easy Part)
When you want a change, you describe it — in plain text or a voice memo — and we ship it. Most changes go from request to production within an hour. No CMS to learn, no per-change billing, no $400 line items.
- Type or record any change in your client portal
- AI-driven worker reads your site, implements the change in code, runs validation
- You review a side-by-side summary of what changed and where
- One click to approve, or send a follow-up reply if it's not quite right — same thread, same context
- See the full workflow at /how-it-works
Our Technology Stack
We use the same technologies trusted by companies like Vercel, Netflix, and Hulu. Your site is built on a modern, maintainable foundation.
Next.js 15
React framework
TypeScript
Type-safe code
Tailwind CSS
Utility-first styling
Vercel
Global CDN hosting
Google Analytics
Traffic insights
Schema.org
Structured data
Performance Benchmarks We Hit
Every site we build meets these Core Web Vitals targets before launch:
< 2.5s
LCP
Largest Contentful Paint
< 200ms
INP
Interaction to Next Paint
< 0.1
CLS
Cumulative Layout Shift
> 95
Lighthouse
Performance Score
See our process in action
Ready to get a website built the right way? Let's talk.